Exhibition Microsite


  1. Using SF MOMA's Archives as a source for content, select a past exhibition.
  2. Create a microsite showcasing the work in that exhibition.


Determine the tone and focus of your selection. How can you make a website that highlights the information (location, date, time, descriptions, metadata, etc) about this exhibition while showcasing the content in an engaging way? How can you explore different ways of showing the tone? Should it be legible? Formal? Ambient? Obtuse?

Consider the ideal viewing conditions for your site. Are you literally representing the in-person experience online as in the case of 404 Error: The Object is Not Online? Are you meant to view your exhibition within the space on your phone like Minneapolis Sculpture Garden? Consider augmenting your website with a physical display.

Examples of innovative exhibition microsites


  1. Wireframes — Due Tuesday, March 28
    Research SF MOMA's past exhibitions and select two separate exhibitions. For each exhibition, develop one website concept. Produce a wireframe/sketch of each direction, beginning with the home page and one detail page.

  2. Visual Design — Due Thursday, March 30
    For the selected concept, present a visual design sketch of at least three pages. Pretend these are screenshots of your website. If I click through your design sketches, will I understand how this website exists online?

  3. Website Build Review — Due Tuesday, April 4
    Your initial site should be online. We will spend the next week focusing on coding the larger framework of your site. The design sketch phase is quick in order create the visual language of the site. Be prepared to modify the design and experiment in code.

  4. Mid-Project Eval — Due Tuesday, April 11
    Your site should be functioning as intended. The next week should be spent fine-tuning details and content.

  5. Final — Due Thursday, April 27
    Present a final exhibition microsite.